Personal data may only be used for specified purposes. All customer communication must be assigned one of the specified purposes.
- Go to the
Administration tab and select 
Data Use Purposes > 
New. - Enter a Name for a data use purpose. Choose a self-explanatory and sufficiently broad term.
E.g.: Newsletter, business events, customer campaigns - Assign a Sort number to place important purposes higher up in the list.
- Use the checkboxes to select whether the purpose is intended for Data collection and/or for Data use for advertising purposes.
- In the Default settings for data collection, link that date use purpose to a Legal basis and/or information on the Data source. These options can either be input-enabled or locked.
